Sales and Marketing Best Practices
Best Practices, LLC has conducted extensive research in the field of Sales and Marketing. Browse through and sample our published Sales and Marketing research in the topics below:
| |  | Enhancing Brand Performance Through Sales & Marketing Excellence
Benchmark and identify winning strategies and practices of successful brands in highly competitive pharmaceutical markets. Insights were gathered through surveys and in-depth interviews with veteran brand marketing and sales executives at 12 leading drug companies. The participants represent 20 key brands.
These insights provide an excellence benchmark against which companies can compare their own brand promotion functions. Specifically, companies can learn about the field force promotion activities, successful marketing strategies and tactics, and levels of promotional resource support. This executive presentation covers reach and frequency goals for meetings and other activities. In addition, it provides numerous insights, observations and best practices from interviewed executives.
Best Practices in B2B Communications: How to Effectively Reach Core Decision-Makers
In order to influence key decisionmakers, it has become increasingly important to have an effective communication strategy. Due to continuous technological advances, the communication process has evolved and has become more complex for companies to identify the most the preferred and effective channels for external communications.
Best Practices, LLC conducted this research study to explore the most effective and preferred B-2-B channels & tools of communication, optimum communication frequencies for B-2-Bcommunications. Specifically, this new report benchmarks the tools and usage frequency executives are making use of for external communication.
Focusing The Field: Best Practices in Managing Pharmaceutical Sales Data Inquiries
Better manage sales data and their resulting inquiries to streamline sales operations and to build and retain a high level of morale.
Sales managers are looking for help in sorting through and managing the incoming tide of questions from sales reps over the sales data that comprises many of their filed reports. The task is made difficult due to limited staffing, the volume and complexity of requests and questions as well as the growth of chronic data problems inherent to information purchased from third-party vendors. These data integrity issues often undermine field reps’ confidence--an undesirable impact when reps must focus their complete attention on selling.
Complete with 40 manager narratives and 5 data graphics, this benchmarking report lets you learn from experts in the data inquiry management process who have learned how to deliver information to sales reps in a way that is empowering rather than a cause for concern. Areas of focus include sales goal achievement, customer ownership, performance ranking and incentive pay.
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