Customer Loyalty Management Best Practices
Best Practices, LLC has conducted extensive research in the field of Customer Loyalty Management. Browse through and sample our published Customer Loyalty Management research in the topics below:
| | Employ Customer Segmentation to Drive Customer Service
Employ self-selecting, individually correcting customer segmentation for
effective target marketing.
Most companies understand the superior economics of targeted marketing and the
need for a segmented approach to developing products and value propositions.
Many invest heavily in market research to generate elaborate demographic or
psychographic segmentations. But too often these models prove unsatisfying
because there is no practical way to identify a customer by segment. Defining a
segment as “big backyards” or “personal-computer junkies” may call to mind a
picture of the lifestyle or mind-set of the people in those groups, but it does
not provide a useful means of finding the customer.
American Express has designed a self-selecting, individually correcting
approach to reduce cost of segmentation and shorten time-to-market when it
tests new value propositions ...
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